, 2022-09-17 06:39:20,
On a recent episode of “Influencers with Andy Serwer,” Deborah Liu explained why she left a successful position as vice president of Facebook App Commerce to join Ancestry.com as CEO.
“I had talked to several companies about different roles as a CEO and, and when I got the call about Ancestry, it felt really right telling your family story,” Liu told Yahoo Finance’s editor-in-chief. “I’m very close to my family, even though I grew up really far away from them. We were half a world away. I live in a country away from most of my family. And so really, capturing your family story, telling your family history is such an important part of my own life.”
Ancestry.com gives consumers in-depth information about their lineage and DNA. The company, which is headquartered in Levi, Utah, maintains a robust database of over 30 billion records online and has over 22 million people in their DNA network. It also reports over $1 billion in annual revenue. The company’s largest competitors include FamilyTreeDNA, MyHeritage, and 23andMe.
Before joining Ancestry, Liu spent over a decade at Facebook (META), where she served as vice president of Facebook App Commerce, among other positions. During her time at the company, she spearheaded both Facebook Pay, an online system that allows users to send or…
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