A rainy day and a cozy, historic setting in Toronto’s Distillery District created an appropriately Celtic vibe for Brendan Vacations’ launch event on Wednesday (Oct. 19).

Part of The Travel Corporation (TTC) family of brands, Brendan specializes in trips to Ireland and Scotland.

The evening saw the Brendan Vacations team, partners, travel advisors and media gathered in event space Archeo to celebrate Brendan’s Canadian launch.

Melissa DaSilva, president of TTC Tour Brands, North America, said it had long been a goal to bring Brendan’s over 50 years of Celtic trip-planning expertise to the Canadian market.

Although the brand technically made its Canadian debut in late 2020, DaSilva said the team wanted to take the opportunity to host a proper kick-off now that in-person gatherings are possible once again.

Attendees enjoyed light bites, as well as beer courtesy of Brendan’s partners at Guinness.

“Now that the world is back open, we wanted to make sure that we came here and shared with all of you, our travel professional partners, exactly what it is that we do and what we believe makes Brendan special,” said DaSilva, addressing attendees.

Speaking to PAX, DaSilva added, “This event is to relaunch Brendan in Canada so that everybody knows that our 2023 product is live and on sale and now is the time to sell it because [Canada] is such a key destination for Ireland as a top 10 source market.”

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