Ancestry, the largest for-profit genealogy website on the planet, has integrated an automatic colorization feature that it says lets users bring make black and white photos more lifelike.

The company says it already enables the ability to capture, digitize, retouch, and preserve old family photos, but it is now adding the ability to colorize them with a new tool. This allows users to gain “a more vivid, real-life snapshot of ancestors and their lives.”

The feature comes by a partnership with archiving specialist company Photomyne, whose technology was integrated into the Ancestry app in March to allow users to take photos and attach them to a family tree on Ancestry’s website.

Photomyne is a company that builds apps to scan photos, slides, and negatives through its suite of Android and iOS apps. The company has also built a colorization tool that works on both photos and videos and has been updated over the last couple of years to improve its accuracy and consistency. It is this technology that Ancestry has licensed for use in its own app and on its website.

“The popularity of image enhancement and sharing continues so we’ve invested in even more tools to make this easier for our community,” Crista Cowan, Corporate Genealogist at Ancestry, says. “Over the past two months, Ancestry members have uploaded nearly 70,000 new images — and with each image uploaded, our community has the…