, 2022-05-29 02:00:00,
(To receive weekly emails of conversations with the world’s top CEOs and business decisionmakers, click here.)
When the pandemic isolated nearly everyone at home, our fascination with forebears intensified. That was especially true after Covid-19 felled many older family members, says Deborah Liu, CEO of Ancestry.com.
“The people we lost during Covid-19 are a stark reminder of how important our family stories are, and why we should preserve their memories while we still can,’’ adds Liu, a Silicon Valley veteran who’s also the daughter of Chinese immigrants and a mother of three.
Now, as the pandemic starts to recede, Liu is looking for fresh ways to connect people with their pasts and grow a genealogy giant that has already amassed more than 30 billion digital records. Ancestry.com recently revamped its mobile app to better serve users on the move again for work and play. Meanwhile, the company is building more family-oriented collaboration tools, so subscribers can easily scan and share old photos, for example.
“We will make Ancestry not just something we do by ourselves,’’ the 45-year-old chief executive explains. “We call it ‘the me to we.’’’
Liu took command of the world’s biggest provider of digital family history records during a growth spurt that boosted its 2021 revenue 10% to $1.3 billion. She joined the company early last year, after nearly 12 years at Facebook, where she created and led Marketplace, its popular online flea market. She previously held roles at eBay and PayPal, mainly in product management. Trained as a civil engineer, Liu also…
To read the original article, go to Click here